Brian Collins : Visual Culture Lecture
Brian Collins Lecture
THURSDAY April 19
6pm in Montague Hall
University of Minnesota Duluth
Brian Collins is Chief Creative Officer of COLLINS:, an innovation-led firm dedicated to inventing branded experiences, digital interactions and communications that shape both companies and people for the better. His team's work has been featured in the New York Times, Wall Street Journal, ABC World News and Fast Company, which named him an American Master of Design.
Identity for The Alliance for Climate Protection's "We" campaign by Collins.
From 1998 to 2007 he was Chief Creative Officer of the Ogilvy & Mather Brand Integration Group (BIG), the agency's brand and innovation division. His team's work at Ogilvy includes the Hershey Chocolate Factory in Times Square which Business Week named a "Retail Wonder of the World"; Helios House, BP's sustainability-driven, experimental gas station in Los Angeles; NYC2102, the campaign to win the Olympic Games for New York City; and work for Coca-Cola, Motorola, Jaguar Cars, Mattel, American Express, IBM, Goldman Sachs and Kodak.
They launched the Dove "Campaign for Real Beauty" in North America with an international photo exhibition that explored what beauty meant to the best women photographers in the world. The National Organization for Women honored his team with their annual Image Award for this work. His other clients have included Levi Strauss & Co., MTV, CNN, and The New York Public Library. The first work done for his new firm was for The Alliance for Climate Protection, Nobel Laureate Al Gore's organization to end the climate crisis. It was done in partnership with The Martin Agency in Richmond, Virginia. In 2006 Brian founded "Designism: Design for Social Change," an annual forum to inspire young creative people to take active roles in social causes.
In 1996 Brian produced "The Ecology of Design", a handbook on environmental design thinking published by the AIGA. Brian is Vice President of the Art Directors Club and is on the faculty of The School of Visual Arts Graduate Program in design. He is a Distinguished Alumna of the Massachusetts College of Art. In 2008 he was awarded an Honorary Doctorate from the Art Center College of Design in Pasadena, California.