Marketing Essentials

Marketing Essentials

Greetings!

We have put together a new webpage on my "Business Research Launch Pad" site located at:

http://www.d.umn.edu/~jvileta/

It is called "Marketing Essentials," and it can be found on the Left Navigational bar of the site, or by going directly to:

http://www.d.umn.edu/~jvileta/marketingessentials.html

It contains the research sources (databases, search engines, catalogs, and reference books) most important and vital to marketing research. I intend to teach from this site when giving library/marketing presentations. Note that each item on the page has an annotation explaining why the source is important.

My "Marketing Research" webpage located at:

http://www.d.umn.edu/~jvileta/mktgresearch.html

will continue to exist. It is a far larger, more comprehensive source, but not suitable for initial instruction.

If you have questions or comments, feel free to email or call.

Thanks!

About this Entry

This page contains a single entry by James Vileta published on July 31, 2007 8:31 PM.

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