New Strategist Publications in our Reference Collection

New Strategist
Reference Books
In the UMD Library!!!

See detailed interactive list at:


Books that will answer your questions
They do the work for you!

Special features make New Strategist reference books must-haves for business professionals and the libraries that serve them.

The New Strategist editorial staff is headed by editor-in-chief Cheryl Russell, a demographer and author who previously served as editor-in-chief of American Demographics magazine, executive editor of The Boomer Report, and contributing editor to Money magazine. Ms. Russell is a nationally recognized trend spotter and has been cited as such by the New York Times, fortune, Newsweek, and Nation's Business. She has appeared as a demographic expert on the CBS Evening News, NBC Nightly News, and Wall Street Journal Reports.

Most of the data in New Strategist books are from the federal government, your best source for up-to-date, reliable information on the changing characteristics of Americans. The numbers come primarily from the Census Bureau, the Bureau of Labor Statistics, the National Center for Education Statistics, the National Center for Health Statistics, and the Federal Reserve Board.

The tables in New Strategist books are not reprints of the government's spreadsheets. You get one-of-a-kind tables that the editors and authors compiled and analyzed after spending hundreds of hours scrolling through the enormous spreadsheets on the government's web sites.

You will be able to instantly grasp the trends because the New Strategist statisticians have figured percent distribution, percentage point change, and other useful and thought-provoking calculations.

Every table in a New Strategist book includes an easy-to-read summary, bulleted identification of major facts or trends, clear tabular presentations, the most useful demographic variables, and revealing calculations and analysis.
©1998 - 2003 New Strategist Publications, Inc.
New Strategist Books In the UMD Library:
Access to Money Income in the United States: REF HC110.I5 A34 2003x
Access to Poverty in the United States: REF HC110.I5 A35 2003x
American Attitudes: Who Thinks What about the Issues That Shape Our Lives: REF HN90 .P8 A447 2000
American Generations: Who They Are. How They Live. What They Think: REF HC110 .C6 M545 2003
American Incomes: Demographics of Who Has Money: REF HC110 .I5 A44 2001
American Marketplace: Demographics and Spending Patterns: REF HB848 .O34 2003
American Men: Who They Are and How They Live: REF HQ1090.3 .A457 2002
American Men and Women: Demographics of the Sexes: REF HC110.C6 .A43 2000
American Women Who They Are and How They Live: REF HQ1421 .A486 2002
Americans Aged 55 & Older: A Changing Market: REF HQ1064 .U5 A6455 2001
The Baby Boom: Americans Aged 35 to 54: REF HN60 .R868 2001
Best Customers: Demographics of Consumer Demand: REF HC79 .C6 R87 2001
Best of Health: Demographics of Health Care Customers: REF WA 900 AA1 W452 2000
Demographics of the U.S.: Trends and Projections: REF HB849.49 .R875 2003
Generation X: Americans Aged 18 to 34: REF HC110 .C6 M544 2001
Getting Wiser to Teens: More Insights into Marketing to Teenagers: REF HF 5415.32 Z65 2004
Household Spending: Who Spends How Much on What: REF HC 110 .C6 O34 2001
The Millennials: Americans under Age 25: REF HQ796 .M55 2001
Racial and Ethic Diversity: Asians, Blacks, Hispanics, Native Americans, and Whites: REF E184 .A1 R78 2002
Regional markets : The Demographics of Growth and Decline: REF HA214 .E94 1999
Wise Up to Teens Insights into Marketing and Advertising to Teenagers: REF HF5415.32 .Z65 1999

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This page contains a single entry by James Vileta published on July 31, 2007 8:15 PM.

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