University Online Reporter (from MediaMark)
Attached is a tutorial for our new â€œUniversity Online Reporterâ€? from MediaMark.
It is now available on our list of databases. We have been working for over two years to acquire this significant new resource. It provides information vital to people doing market research and advertising campaigns.
The Mediamark Reporter System contains reports documenting product usage and purchasing habits of consumers for food, real estate, and hundreds of consumer products by brand and/or manufacturer based on survey data. As the leading U.S. supplier of multimedia audience research, Mediamark Research provides information to magazines, television, radio, Internet and other media, leading national advertisers and over 450 advertising agencies - including 90 of the top 100 in the United States. Mediamark's national syndicated data are widely used by these companies as the basis for the majority of the media and marketing plans that are written for advertised brands in the United States. Mediamark conducts more than 26,000 personal interviews with consumers annually throughout the continental United States to produce syndicated reports and data for electronic access. The online version has data from 2002 through 2004.
We also have 1995-2000 data available on CD-ROMs on our EDD machines located near the Reference Desk on the second floor of the UMD Library.
If you have questions, feel free to give me a call at 6157.