Just a few days ago, I happened to discover that our "Business & Company
now offers a SWOT Analysis on many of the larger corporations in their
database. Subsidiaries and smaller companies tend to not have SWOTs. These
SWOTs can be found by doing a company search, say, Sara Lee, and then
selecting the right company (SLE) and in the Company Profile tab, right at
the top, there is a rectangular blue box that links the PDF. These SWOTs
are provided by "Global Market Direct."
I have compared this Sara Lee SWOT to the Sara Lee SWOT found in our
Datamonitor reports accessed through our "Business Source Premier" database,
and they ARE different. There are some similarities too.
Anyway, I thought you might be interested in this, and if you have students
doing research, you may want to pass this information on to them.
If you have any questions, please give me a call, or email.