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Cereal Box Typo is Sex Phone Number

An Oregon company has ordered new packaging for its Peace Cereal after a mistake on the box lead people to call a sex-talk phone line, AP reports.

Customers who phoned the 800 number listed on the side of the Golden Temple of Oregon cereal box were greeted by the automated message of a phone sex line instead of the corporate help line of the Eugene, Ore. based company.

Spokeswoman Elissa Brown new packaging was ordered when the mistake was discovered in December and the new boxes have been shipping for weeks.