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New Mexico uses urinals to stop drunks

New Mexico has purchased about 500 talking urinal cakes in an effort to prevent drunk men from driving, the Pioneer Press reports in an AP piece.

The plastic, motion-sensitive urinal-deoderizer cakes cost $21 each and will be placed in men's restrooms in bars and restaurants around the state.

The cake says, in a female's voice that is fun and flirty at first but grows increasingly stern, "Hey, big guy. Having a few drinks? Think you had one too many? Then it's time to call a cab or call a sober friend for a ride home. Remember, your future is in your hands."

New Mexico authorities hope the unusual tactic will grab the attention of bar and restaurant patrons who may have had one too many drinks. Authorities said the men's restroom was a good place for the message because, unlike women, men don't tend to chat while taking care of business. So they are a captive audience for the 10 to 30 seconds it takes to relieve themselves.

New Mexico has the eighth highest DUI conviction rate in the nation, with men making up 78 percent of those convictions.