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March 24, 2011

Announcing a Building Extension's Public Value Train-the-Trainer

Help Build Extension's Public Value!

You know how your Extension programs benefit your participants, but your programs also create public value when they benefit the rest of the community. Nationwide, participants in "Building Extension's Public Value" workshops have learned how their programs create public value and how to communicate this value to stakeholders whose support is crucial to Extension.

Now, you have an opportunity to learn how to conduct these workshops for Extension scholars at your own institution by participating in an online train-the-trainer program for "Building Extension's Public Value."

With your registration fee, you get:

• Four hours of instruction in how to conduct "Building Extension's Public Value" workshops from the creator of the workshops, Dr. Laura Kalambokidis, Associate Professor in the Department of Applied Economics at the University of Minnesota.
• Access to the Building Extension's Public Value Presenter's Guide, the Building Extension's Public Value Workbook, and accompanying Powerpoint™ presentation to download and print for your use in conducting workshops for University and Extension scholars at your institution.

To register, go to http://www.extension.umn.edu/community/publicvalue.html. The registration fee is $100 per participant. To encourage institutions to send teams of staff to the training, the maximum total registration fee for any institution is $500.

The training will be conducted online, via UMConnect, and will consist of two, two-hour sessions, with all participants attending both sessions. The training sessions will be Tuesday, June 7, and Thursday, June 9, 2011, at 10:00-12:00 Eastern; 9:00-11:00 Central; 8:00-10:00 Mountain; 7:00-9:00 Pacific.

Prior to the beginning of the sessions, participants will receive an email notifying them of how to participate in the two online sessions and how to download the training materials, including the Building Extension's Public Value Presenter's Guide, the Building Extension's Public Value Workbook, and accompanying Powerpoint™ presentation.

Questions about registration? Contact our help desk at shopext@umn.edu or 800-876-8636.

Questions about program content and relevance to your work? Contact Laura Kalambokidis at kalam002@umn.edu.

Other questions? Contact Diane McAfee at dmcafee@umn.edu.

March 14, 2011

Public value messaging via the web

Visit the University of Nebraska-Lincoln Extension website to see an example of an organization communicating to stakeholders with the public value approach. nebraska.bmpEasily spotted by anyone visiting the organization's public home page in February, was a public value message for a private drinking water and wastewater Extension program. Below the message was a link to a document containing messages for programs across all disciplines. Today, links to program impact summary reports occupy that left-column space on the home page. Prominent on the front of each colorful, two-page report is a message about the program's public value.

Keep checking in with the UN-L Extension web page to see other ways they highlight their programs' public value.

How has your organization used public value messages on the web?