Check out the April 2011 issue of the Journal of Extension for three articles that reference Extension's public value.
Here is the abstract for my article in that issue, "Spreading the Word about Extension's Public Value":
In recent years, the idea that Extension can build support for its programs by highlighting how they benefit people who have no contact with the programs has taken root in the Extension system. Providing Extension program teams with resources, training, and leadership can lead to a body of public value messages that can infuse Extension's stakeholder communications. Hundreds of Extension professionals have received public value training, and survey results suggest that many trainees are following up with actions. Many trainees see positive effects from the public value approach, but measurable impacts will take more time.
The issue also includes an article by Nancy Franz of Iowa State University Extension on "Advancing the Public Value Movement: Sustaining Extension During Tough Times." Nancy's abstract is here:
Extension must more fully and adeptly embrace the public value movement to be sustainable as a publicly funded organization, or our demise as an organization will continue. The public value steps outlined here and piloted with several Extension systems and national work groups can be informative for others interested in capturing and sharing the public value of Extension work. Overall, the Extension public value banner needs to be held high as we struggle to change the perception of our work by addressing this as a "movement" in our organizational development and not a "response" to the economic environment.
Finally, George Morse's article "Regionalization with or without Specialization: A Call for a National Research Agenda" discusses the role of public value work in Extension reorganization. Here is George's abstract:
More research is needed to help states evaluate Extension delivery model alternatives. Given funding trends, access to all programs requires regional systems with county offices. The traditional county model provides access to an office but only to some programs. While there will be many differences, only states with specialized educators can make sufficient program investments to increase public value and funding. Stakeholders exploring regionalization need to know about the successes and failures of the early adopters. The implementation of a national agenda of high-quality research on regionalization and specialization is needed to protect Extension's historic mission.