Public value messaging via the web
Visit the University of Nebraska-Lincoln Extension website to see an example of an organization communicating to stakeholders with the public value approach. Easily spotted by anyone visiting the organization's public home page in February, was a public value message for a private drinking water and wastewater Extension program. Below the message was a link to a document containing messages for programs across all disciplines. Today, links to program impact summary reports occupy that left-column space on the home page. Prominent on the front of each colorful, two-page report is a message about the program's public value.
Keep checking in with the UN-L Extension web page to see other ways they highlight their programs' public value.
How has your organization used public value messages on the web?
var _gaq = _gaq || ;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script'); s.parentNode.insertBefore(ga, s);