This was the most exciting assignment for me. First of all, I assessed my ideas with a Pugh Chart.
It seems that my top ideas are the click heat and flavor shots. However, I think I'm going to do a color hat analysis for each idea as well.
Red:Emotional, Gut Feelings
Yellow: Positive Optimistic
Blue: Process, logistics
Flavor Pods- Awesome, inexpensive to try. I've never had a flavor shot.
Color Change- Neat, no more burning mouth,
Heat Lid- How much would people really use this?
Click Heat- Super clever.
Eco Travel mug- better be cheap and work well
Flavor Pods- Perfect way to enjoy favorite flavors year round. Save money! Convenient and could be used at little coffee stations along with creamer.
Color change- Fun and useful. Helpful for those with sensitivities to temperature and medical conditions.
Heat Lid- No more spilled coffee! Great for offices and people with big houses. Useful for on the go!
Click Heat- Warm up coffee without plugging it in? Incredibly convenient, easy to use, non-toxic, and saves electricity.
Eco-travel mug: If I could get this every-time I went to a coffee shop, I would. It would be better for the environment than current solutions and might perform better too.
Flavor Pods- Explore new and unique flavors from around the world.
Color Change- Could be beautiful art pieces, and create a gorgeous experience for the user. Fractal or baroque designs would really make this idea stand out. Also other revealing or communicative messages could add a lot. Could be used in an awareness campaign.
Heat lid- Colors and designs could really add pizzazz. Also could come with a mug as an accessory.
Click heat- A travel version and an at home version. Have different colors. Accessories such as lids. Use to warm hands.
Eco-travel mug- customizable designs. Other products such as normal cups or normal mugs. Team up with a coffee shop like Caribou Coffee or other franchise. See if Starbucks would be interested in changing the plastic of their mugs.
Flavor Pods: The delivery system is the biggest challenge. What is the final form? A container? A melt-able candy or jelly?
Color Change: What is the best way of applying the paint. What mug shapes do people prefer? Can this be a small scale artisan production? Used in business promotions?
Heat Lid- How do we make the lid fit many cups? What is the best way to do the sizing?
Click heat- I'm not sure if this will work. And if it does work, what is the best configuration. How does one avoid patent infringement?
Eco-travel Mug- This would be best developed in conjunction with coffee houses as an in house product. If it was sold along coffee, it would be more appealing.
Flavor Pods- Single servings are common in many types of foods.
Color Change- This is a well known technology.
Heat Lid- A similar product has failed to get wide adoption.
Click Heat- People often have their coffee cool off an need a good solution.
Eco Travel Mug- Environment is a bigger concern recently.
Flavor Pods- Big companies will provide competition. Hard to get the flavor right. Other factors such as steamed milk factor into flavored coffee.
Color Change- Need to stand out from a lot of color change products. Seems gimicky.
Heat Lid- May not be that marketable. I don't think it has a high value over existing options.
Click Heat- Hard concept for people to understand. Patents cover a lot of the same ideas.
Eco-travel mug: Starbucks' new product is a huge challenge in the ring.
I chose my click heat mug. The idea interested me the most. I went to buy some of the sodium acetate hot pads to try it out. I used a rubber band and attached them to a mug. The results were disappointing. I realized that mug would be better for maintaining heat rather than increasing it.
Tepeo comes from the latin verb meaning "to be warm, to glow, to be in love"