How will Realnetworks stay ahead of competition?
We have done many things to stay ahead of our competition, RealNetworks has reworked its Internet video and audio playback software to become an all-purpose online entertainment center. The company, which was built on software that allowed audio and video to be streamed across the Internet, hopes to capitalize on the increasing use of the Web as an entertainment medium, from MP3s to video, with products that will work on computers and wireless devices. The company is trying to stay abreast of the rapid consumer-driven changes in digital entertainment, which will shift even more this summer when major record labels like Sony and BMG begin selling downloadable top hit songs through the Internet. We're not using this as a feature to move operating systems. We're looking at the complete transformation of a communications medium. This is not about computers this is about the way people communicate. It's about to explode in ways completely independent of the computer. It won't take to much time to look down the road and see Real moving into the consumer electronics space.