Critical Thinking, health and TV

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A new report from the Kaiser Family foundation looked at how they were able to include a specific storyline into an episode of Grey's Anatomy and then measured the changes in knowledge after watching the show. With 20 million viewers the idea of embedded deliberate messages into shows is quite powerful.

Rideout, V. (2008) Television as a health educator: a case study of Grey's anatomy. Kaiser Family Foundation.
http://www.kff.org/entmedia/upload/7803.pdf

What do you think?

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