Making connections between successful Internet searching and new academic research can be as easy as talking about your favorite destination.
This blog post: Research: A Traveler's Best Friend from the Frugal Traveler in the New York Times can be a great way to introduce the concept of research.
Just like you want to find the lowest airline ticket and will search many sites to do it--so is the same process to search for a good journal article or book on a topic. I know most people don't stop at the first flight in the list--but students often do when search for a journal article.
Having students talk about/write about how they would approach researching a trip can be a good way to get across the process of research:
* Narrowing a topic (are you going to Italy or to Venice?)
* Searching (a $500 flight or a $300 flight to the same place)
* Evaluating (which hotel/hostel is better?)
* And even outlining/planning (planning your trip like planning your paper).
These connections will help students as they begin the adventure of academic research...
(p.s. that is a picture of me at the Guggenheim in New York City)