Hi, I'm Matt calling on behalf of EA Games...
It took me a while to think of something that I knew about that wasn't already on Wikipedia (that didn't already have a description better than the one that I could provide). I have often thought about adding to an article here and there, but always end up convincing myself that I am not qualified enough to add my two cents. I ended up adding to the "Pretexting" section of the Social Engineering entry:
While I am by no means an expert, I have seen the method of Pretexting work again and again (when others try). The part that I added is this: "Voice over IP programs are starting to become a standard in pretexting, as the user is able to feel safer knowing that they are not using a traceable number, and therefore believes he or she is less likely to get caught." This is not a topic where maintaining a neutral point of view is difficult, except maybe opinions on whether or not certain aspects of Social Engineering are effective, or whether a method is still being used. I have not received any feedback as of yet...
With the growing popularity of meta sites, I have not noticed any changes that have upset me, in fact the opposite is true. With Google's addition of Google Video and Google Scholar, it seems to me that meta sites add to the convenience of web surfing.
As far as subservient chicken and Burger King are concerned, subservient chicken only gained its popularity because of its creativeness. If Burger King gets some free publicity out of said creativeness, then they deserve it. Anderson writes "I got a call from a friend of my wife. She said, 'I was in Burger King and I don't know why.'" While I doubt that everyone that is affected by Burger King's advertising ends up in a Burger King for an unknown reason, something as creative as subservient chicken is bound to have some positive results.