My 5 cents contribution to WIKIPEDIA!
I am not an expert at anything I can think of but I decided to add information regarding online security for Wells Fargo Bank, which I have been working for, for three years. The page to find my contribution is; http://en.wikipedia.org/wiki/Wells_Fargo#Lines_of_business There was a section on online banking and I included a neutral point of view or fact on what else the online banking offers for identity theft, such as the e-mail and wireless alerts for unusual transactions. I found it to go smoothly and very easy to follow. Again, it was a neutral point that I don’t think would construe as marketing but as a fact and service Wells Fargo offers for customers regarding identity theft protection. After reading more on Wikipedia and understanding that “The goal
of Wikipedia is to create an encyclopedia that can be shared and copied freely while
encouraging people to easily change and improve the content,� I found it to be just like it said. I’ve never contributed to the Wikipedia before but I found it to be so easy to improve and change. (Lih, Andrew. Wikipedia as Participatory Journalism, 3.)
I also found the subservient chicken to be quite amusing! I had never seen that before either, and first I thought it was such an unusual marketing piece. After playing around with it, I understood the meaning of it and thought it was just incredible! Like one of the judges who selected the campaign to win the gold at the Viral Awards, Matt Vescovo stated, "It was so amazingly different and such a good use of the technology.� It definitely is different and really attracts the attention of customers because it has uniqueness to it and that’s what everyone wants to see. It didn’t make me want to eat at Burger King but I thought it was quite funny.