Geeks + Wiki's = Global Domination
I first noticed the ugly looking black and white beetle with the logo "Geek Squad" impaled on the side of it about five or six years ago. When I asked what they did, the only response I got was "they fix electronics." Over the years I have seen an increasing number of our Geek Squad mobiles roaming around, and it has heightened my curiosity about the company that once was independent. I had no idea that the Geek Squad was taken over by Best Buy, but then again I don't go into Best Buy a lot.
What I thought was interesting and amazing at the same time was the fact that Stephens struggled to set up an agenda that encouraged the collaboration of a systematic wiki so that members could keep in touch and stay focused on the "mission", and it so happens that the techo-weenies were a step ahead of him, but with a slightly different approach. They didn't want to collaborate the boring way, they wanted to brag to each other virtually while they were blowing each other's brains out. I guess the point I am trying to make is that the more engaging and fun the activity is at least in this case, the more collaborative and productive work can be on a global scale....especially among nerds. Stephens comments, "They're talking and they're hanging out, and often they're talking shop and swapping tips" (pg. 243). That is mass-collaboration at its finest.
However, as mass collaboration has matured the past three years with different methods of work strategies including tools like blogs, wikis, chat rooms, peer-to-peer networks and personal broadcasting, the hierarchy of old strategies used in traditional firms have been crumbling. Is this change happening too fast? "Will to much openness and self-organization in the workplace lead to disorganization, confusion, and a lack of focus" (pg. 264). I have been sitting on this question for awhile and I still have not found the answer even after Schmidt's comment, "you tell people what the company's priorities are, and somehow it works out, self-organization is better" (pg. 264). I have concluded that I just need to be in that working atmosphere to find out for myself, instead of taking everyone else's opinions. I am definitely more of a busy worker than a bursty one, so hopefully as our wiki project continues to grow I am able to focus up and rely on the collaboration and knowledge of others to help steer me in the right direction.