A Whole New Perspective
When I began reading the Wired article by Bob Garlfield I became slightly embarassed that I had seen every single one of those videos. I was one of the 2 million who watched the napping cat and I can't count the number of times I've seen Numa Numa. But then I realized that this it not something to be embarassed of. As the article continued and put the profits of YouTube into perspective I began to realize that it is more than a guilty pleasure it is a powerful tool both economically and for making change. The Lights, Camera, You Tube, Action article by Karine Joly furthered this point by talking about the academic success that YouTube provided assisstant professor Michael Wesch. The success of his video showed how vital YouTube can be in increasing awareness of just about anything. Another great example of using YouTube to increase awareness is also presented in the article by Karine Joly. As discussed in the article, "Duke on Camera", a great example of a college using YouTube to increase awareness of their school and to encourage new applications for admission.
So after careful consideration and a little reading from the articles this week I'm able to draw a few conclusions about YouTube. That although I use it primarily for entertainment when I'm at work or a good laugh during a study break it's real potential is limitless. As discussed in the Wired article, it grosses a huge amount of money and can reach hundreds of millions of people with very low overhead cost. It appears to be a near perfect business model. Furthermore, its applications for everything from spreading the work of aspiring muscians to informing potential applicants to a college is rather intimidating in retrospect. So the next time I log on to watch the "Evil Eye Baby" while stuck in traffic I will be forced to remember and consider the impact that YouTube is having on not only the Web 2.0 world but the real world as well. It's income potential and wide-reaching capability make my lunch time entertainment seem a little less like an embarassing vice and a lot more like one of the best resources I could find for just about anything on just about any topic.
So maybe it's time to ask yourself, What can YouTiube do for you?