Sara McD.
Prime example? Epitome? Protypical? Exemplary? Quintessential. That’s the word. And there it is, right back where we started on page 38 of Wikinomics: flickr is the quintessential Web 2.0 application. It embodies every principle and practice of the second generation of the Web: “culture of generosity,� creativity and self-expression, self-organization, emergence, the wisdom of crowds, folksonomy, open-sourcing, and prosumerism. Wikis, being another exemplary Web 2.0 application, are a natural complement to flickr. For both philosophical and practical reasons, it’s only logical that we would draw from the public square on flickr to add a visual dimension to our wiki.
A culture of generosity
With 6,450 photos, flickr probably has the largest single archive of photos on the 35W Bridge. How did that happen? What motivates people to publish their photos online for all the world to see and potentially use and repurpose? The authors of Wikinomics credit the “culture of generosity� that pervades Web 2.0 technology (1). 2.0 technology engages users with opportunities to publish and share their ideas, express themselves creatively, participate in creating something, and collaborate. The co-founder of flickr believes that users are motivated by “ … systems of value other than money that are very important to people: connecting with other people, creating an online identity, expressing oneself … garnering others’ attention … The culture of generosity is the very backbone of the Internet (2).� As the author of Connect! states however, it’s not all altruism (3). Pure entertainment and self-interest contribute to flickr’s popularity as well.
Emergence
Regardless of motivation, flickr members who shared their photos of the 35W Bridge, collectively created a unique visual record of the disaster. Their action exemplifies another defining characteristic of Web 2.0 technology and economics identified in Wikinomics: emergence. The concept of “emergence� refers to self-organizing, collective action that unwittingly results in creating something new and beyond the scope or capacity of a single node in a network (4).
The wisdom of crowds
By virtue of sharing their photos on flickr, members convert personal value into collective value. They add new and greater value through tagging. Tagging leverages the “wisdom of crowds� or the collective wisdom of individuals and enriches users’ Internet experience with unique information and knowledge. The benefit of crowd wisdom is that it aids discovery, organizing content, and searching on the Internet (5).
Folksonomy & the public square
The Library of Congress recognized the value in the wisdom of crowds and launched an innovative project with flickr to harness that wisdom for the public good. Through a new site on flickr called “the Commons,� the Library has made 2 large collections of photos available to the public to tag: http://flickr.com/commons. The director of the project cites the folksonomic approach as the best means for the library to accomplish its mission with regard to these collections: ensure better access to the library’s collections and have the best possible information about those collections for the benefit of researchers and posterity (6). Tapping the knowledge of thousands of flickr members can surface missing information about the photos that would otherwise be very difficult or impossible to find. “If such information is collected via Flickr members, it can potentially enhance the quality of the bibliographic records for the images (7).�
User generated content & open-sourcing
The metadata being created by flickr members for the vintage photo collection is a type of user generated content—content that is typically created outside conventional professional organizations and processes usually without profit motivation. Media organizations began to embrace user generated content well before the Library of Congress. The BBC for example, institutionalized the use audience contributions after the London subway bombings, accepting some 5000 photos of the event. Most media organizations have followed suit realizing that sourcing content, especially photos, from the public widens access to expertise and diverse perspectives well beyond that of a single journalist. They routinely turn to citizen journalists for information, knowledge and content. Consequently, some of the photos posted on flickr were used in major mainstream media reports: http://www.flickr.com/photos/diversey/980121621/in/photostream/
Prosumerism and citizen journalism
Web 2.0 applications like flickr have increased the prevalence and affordability of the means of production and publication on the Internet. The new technology enables individuals to actively participate in the creation of many products and services, transforming them from consumers to “prosumers� who co-innovate and co-produce (8). The resulting culture of collaboration has given rise to the practice of citizen journalism: anyone with a digital recording device like a camera and an Internet connection can be a journalist. That’s what the collection of bridge photos on flickr represents. Citizen journalism and the culture of collaboration has upset the mainstream media’s previous monopoly on generating news and information. For the sake of its own survival, mainstream media is hurrying to find ways to work with its news prosumers.
Flickr is a case study in Web 2.0 technology. The phenomena of flickr is not exempt from problems however. Flickr challenges the interpretation of copyright law and has been sued for infringement of individual privacy. (See the section on “Dispute over copyright issues� in the Wikipedia entry for “flickr.�) As we incorporate photos from flickr into our wiki, we should be sensitive to issues like privacy that even copyright “free� photos may test.
References
1. Tapscott and Williams. Wikinomics: How Mass Collaboration Changes Everything. Portfolio Hardcover, 2006. pg. 205
2. Ibid., pg. 206.
3. Zelenka and Sohn. Connect!: Web Worker Daily’s Guide to a New Way of Working. Wiley, 2008. pg. 224.
4. Wikinomics, pg. 44.
5. Ibid., pg. 208.
6. Raymond, Matt. “Library of Congress blog.� 16 January 2008. http://www.loc.gov/blog/?p=233. Retrieved on 4 April 2008.
7. Ibid.
8. Wikinomics, pg. 125.