Several things happened in the past few weeks that point to the fact that blogging is becoming a normal, and even corporate, activity:
Longtime academic blogger Jill Walker won a 100,000 kroner award from the University of Bergen, Norway for excellence in research dissemination through her blog. (That’s the equivalient of US$16,000.) This story was picked up on many, many academic blogs and is generally viewed as a justification of research blogging. Jill’s blogged her way through a doctoral disseratation and a number of publications and presentations.
Her blog is also of interest as a model of how one might rhetorically structure an academic blog for maximum professional benefit. Go and look at the way she’s constructed her sidebars and selected a very specific tone for the whole thing — light and friendly but also knowledgeable and confident in announcing accomplishments. She’s also got some current thoughts on WOW up, for those of you who are interested in that area.
Steven Krause, a digital rhetorician over at EMU, points out that the Department of Labor now lists blogging as an occupation. It appears under the heading of “writers and editors”:
Bloggers write for the Internet. Most bloggers write personal reflections on a subject of close personal or professional interest. Some blogs take the form of a personal diary; others read like reports from the field—first-hand, subjective accounts of an event or an activity. Most blogs are written for recreational reasons with little expectation of earning a fee; however, some blogs promote a business or support a cause and may generate interest or income through other activities.
Steve also points out that there are a surprising number of hits for "blogger" on Monster.com.
Finally, when my husband was driving through Fort Smith, Arkansas, this past week, he noticed a big billboard for AT&T that referenced blogging. The concept of blogging wasn’t peripheral to the message — it filled the board, and the AT&T logo was the “o” in the word. And this was in an ad way over on the western side of Arkansas.
Blogs haven’t been an underground phenomena in some time, but neither have they been this much a part of the mainstream and corporate cultures.