Nintendo. This little piece of technology is probably one of the most valued inventions of the 20th century. It is adored by millions ranging from kids all the way to adults (who probably should have stopped playing years ago). From one amazing innovation, grew this entire gaming community that's devoted to playing, creating newer, better gaming boxes and games, and competing gaming companies. Nintendo video games are definitely a phenomenon of the 20th century. For god sakes, there's an entire store devoted to Nintendo!
Phenomena consist of things, framework, and clockworks. Also all phenomena have a marked beginning, a genesis. Nintendo contains all these factors. Let me break it down.
GENESIS:
Let’s begin with the source. Where did Nintendo originate? What is it’s beginning? Believe it or not Nintendo started with playing cards called Hanafunda. The original Hanafunda were hand made out of mulberry tree bark. These cards could be used to play a number of different games. The owners of Nintendo, Fusajiro Yamauchi and later his son-in-law Sekiryo Kaneda, were very business driven, coming up with new and innovative enterprises (www.nintendoland.com). The one that made a difference was obviously Nintendo video games.

Hanafuda cards
1) THINGS: Physical entities that exist in the sensation of our experiences and impact our senses (Saloojee).
Here are all the things that create the Nintendo “atmosphere�:

a. Controllers
b. Nintendo box
c. Games
d. TV
e. Cords
2) FRAMEWORKS: a set of ideas, principles, agreements, or rules that provides the basis or outline for something intended to be more fully developed at a later stage
(www.msnencarta.com).
I think that the framework for Nintendo was based on technology and entertainment. Entertainment was a big drive in the Nintendo company. They created concepts that focused on amusement, fun, and games. As for technology, Nintendo paved the way for the video game industry.
3) CLOCKWORKS: Framework in which fixed number of things start with a given set of mutual relationships, go through changes in periodic manner and keep returning to an original set of relationship. It is also stable and predictable (Saloojee).
Obviously, the inner workings Nintendo video games are predictable because they run on programs that direct specific commands. If you press this button, your character jumps. Or if you press the other, he runs….you get the idea. The outcomes of the games aren’t predictable, but the actions and consequences are predictable.
Nintendo created a huge video game following. It’s made video games one of the most popular past times. Whether this is a positive or negative phenomenon depends on who you ask. For the majority of the population, they would probably tell you it’s one of the best innovations of all time. So even if you despise Nintendo and what it’s created, you still can’t deny the fact that Nintendo is a huge phenomenon.
