By Laura Siirila '13, Communications Assistant
Infographics are popping up everywhere, but what are they?
in·fo·graph·ic /ˌinfōˈgrafik/ noun 1. a visual image such as a chart or diagram used to represent information or data.Infographics are used to visually convey large amounts of data. They help sort, arrange, and visually present data. This infographic about infographics explains that people are 30% more likely to read an infographic over text, 40% of people respond better to visual information than text, and 90% of information is transmitted to the brain visually.
When to use an infographic
According to this article by Concentric Content Marketing, it is best to use infographics when:
- There is data. Data gives the graphics credibility and the graphics make the data interesting.
- The information is difficult to understand in written form. Not every infographic explains difficult information, but they are especially helpful for interpreting complex information.
- How many infographics have you used so far? Infographics are useful, but they can become less effective if overused.
- Does your audience like infographics? Most likely, yes, but information isn't always conveyed best visually. Consider your audience before spending time creating an infographic.
Infographics in the classroom
Infographics are useful for students and faculty. They may be especially useful in papers, projects, and presentations that deliver larger amounts of data or research. They help engage the audience, add visual interest, and reinforce the ideas being discussed.
Making an infographic
To illustrate how to use information for an infographic, I created an infographic about the School of Kinesiology using Piktochart. I chose a template, modified the text and information in each box, and then published it. There are a lot of different options for displaying text, graphics, and numerical information, so it is worthwhile to spend time adjusting each setting to become familiar with all the options.