The strategy of a sport organization is very important and needs to be adjusted in accordance to many different factors. Some of these factors are power, capacity, and actors. All of these play important roles when considering the strategy of an organization. When initially looking at the power of an organization it is easy to see how it would affect its strategy. When an organization has more power it is typically a result of it having more resources and producing more income. This enables the organization to continue to hold its power because it has many options about how it wants to continue doing business. For example, let's think about a company that makes track shoes, which we will call 'Fast shoes'. 'Fast shoes' has the most power over any other track shoe organization, but wants to expand its market to track apparel. They could deal with this expansion internally or they could buy out another company and combine the two organizations. The power and the resources that 'Fast shoes' has allows them to do this. If the company had less power and resources then it would limit their options in expanding their company.
Capacity is another important factor to consider. Every organization has its limits. It is important that a company knows its limits when making decisions based on the organizational strategy. Let's continue with our 'Fast shoes' organization for this illustration. Now that 'Fast shoes' is producing track shoes and track apparel, they want to continue to expand by making dress shoes. This may not be a wise decision for 'Fast shoes' because they may not have the proper personnel and experience to successfully market and sell dress shoes. If 'Fast shoes' is aware of its capacity and limitations in this scenario then it will save them large amounts of time and money knowing that they should not enter into the dress shoe market.
When looking at the actors in the organization it is important to consider them when thinking about the organizational strategy. All of the actors of the organization need to be thought of in order to utilize the full potential of the organization. With the 'Fast shoes' organization it would be hard for them to find success in their business if they were not using the actors within the organization to plan their strategy effectively. Say 'Fast shoes' wanted to enter the market for football cleats. If they did not utilize the actors within their organization and did not have the personnel in place, they may end up making a football cleat that is cheap and inferior in comparison to the rest of what the market is offering. When thinking about organizational strategy it is important to consider power, capacity, and the actors of the organization.
What do you believe to be important when thinking about organizational strategy? How have you experienced specific strategies in your workplace?