Organizational Strategy: ASU and adding another sports team

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There are many things that go into making an organization's strategy efficient. Strategy can be formed at two different levels, the corporate level or the business level. The corporate level mainly focuses on growth, stability, or defensive strategies, where as the business level strategies mainly focus on gaining a competitive advantage. Both levels of strategies incorporate both long term and short term goal into their strategy. They use these goals to accomplish their organizations mission statement. 

When looking at Arizona State's Athletic department I was thinking about how and why they would want to incorporate men's soccer into their athletic department. As a fan of men's soccer I believe that it would be a good fit for them to add it to the list of varsity sports offered and sponsored by the University. There are many things that influence whether a sport gets added to a university's athletic department. Power is one of the main influences in whether it gets added or not. The people with the power are people like athletic directors and presidents of universities. The one that has the most say in the athletic department at ASU is Lisa Love.  If men's soccer were to be added it would have to help them work towards their mission statement in some way. You can not just add something to add it. It has to have a purpose and fit into the organization and its strategies.

Another thing that ASU would look before adding another sport would be capacity. If the school has the facilities and resources, such as extra money in the budget, to add a sport it will more than likely look into the cost benefit analysis of going through with that decision. In the case of ASU and if they were to add the men's soccer team they would also have to add another women's team to the university to keep it in compliance with title IX.

One of the last things the ASU athletic department would look at before adding another sport to the department would be if it is in the best interest of the stake holders. These are the people who support the department and the university both morally and financially. They tend to volunteer a lot of their time to the university and are often alumni of the university. If they don't like the addition it is most likely going to affect the financial gifts that they give, which intern will affect the budget of the athletic department. So it would not be a good organizational strategy to add the team if the stake holders don't approve.


1.       Would adding these teams help the Arizona State's Athletic Department gain a competitive advantage on the schools in their conference, PAC 10?

2.       Would adding the teams help the diversification of ASU and the PAC 10?

1 Comment

The two most important aspect of if ASU should add soccer to it's list of varsity sports is, what do the stakeholders think and how will this idea work within Title IX. In my opinion the list of stakeholders presented above is not a sufficiently large enough group to stage an adequate discussion. I would also include in this list of stakeholders: players, coaches, PAC 10 officials, school officials like the president, NCAA personnel and athletic directors staff. All of these groups could be effected and should be considered in the decision making process.

Title IX must also be considered thoroughly. If ASU is not in compliance with all parts of Title IX, then they should reexamine their priorities before adding any men's or women's teams. If adding a team or teams would improve their compliance then it is possible that this could be a win win for soccer and Title IX. If the school is in Title IX compliance would adding only men's soccer or only women's soccer change this compliance status. All of these issues must be examined very closely before proceeded to add any sports. - David Dahlstrom