In the first blog we stated what qualities an organization must have in order to be effective. One of those qualities is being able to adapt to the environment surrounding it. I believe the environment can make or break an organization. In today's sporting world economy, fan base, location, and quality are major impacts on an organization's environment. If the economy in the area is really bad there may be more empty seats in the stands which could cause a team to leave. The quality of the stadium, arena, or field could also create (good and bad) problems. If the quality is out-dated (e.g. metrodome) many complaints could be made until a new venue is built. If the quality is up-to-date those empty seats will be filled and will remain filled for most of the season.
The book states that in order for an organization to be effective, "[it] must adapt to the demands of its environment." I think an example of this that we (Minnesotans) are most familiar with are the Gophers and the Twins. So far, the Gophers have been incredibly effective with the production of TCF Bank Stadium. Ticket sales have increased, the fan base is larger because of its on-campus location, and it has up-to-date technology with many benefits that the metrodome could never offer to the Gophers. The same goes for Target Field. It is a stadium tailored to baseball whereas the Dome was not. It is bigger, offering the chance for more people to enjoy it, and it certainly is beneficial to the players since it has real grass. Even though Target Field has its drawbacks, one being the absence of a roof, some fans find that the drawbacks are what draw them to the Field. The Twins are creating a different fan base with the new stadium because of the new characteristics. One quality that both venues have that allows the organizations to be very effective is nostalgia. Gopher football is back on campus and the Twins can play outdoors again. Nostalgia has been a huge marketing strategy for both teams and has been a big selling point for many ticket buyers.
Several sectors make up the general environment, these include: economic, political, socio-cultural, legal, demographic, ecological and technical. The productions of TCF Bank Stadium and Target Field have shown that the Gopher and Twins sport organizations can adapt to the demands of their general environment effectively.
Questions for discussion: What is another MLB or College team that has shown the same effectiveness as the Twins and Gophers? For the teams that had to leave thier cities due to ineffectiveness of the organization, what could they have done to prevent it?