Day 2 of presentations

I thought that it was very interesting to see an evaluation of nike and adidas today. These are the two major companies in the sporting goods industry so it was interesting to see how they do things differently and what they both do the same. I think Nike is ahead of Adidas currently and I think that is in part due to the fact that Nike has been getting most of the big star athletes to sign with them. Adidas does not do as much marketing with athletes and I think most people recognize Nike commercials but I don't think Adidas has been doing a very good marketing lately.