12/8 Presentations

user-pic
Vote 0 Votes
The presentations I found most intriguing today were the Pittsburgh Pirates and the Charlotte Bobcats presentations.  What was interesting from the Pirates presentation was that the Steelers and Penguins were both a strength for the Pirates.  In most situations, competing franchises would be a weakness or threat, but the recent winning trends of the Steelers and Penguins have created a culture of success in Pittsburgh, and this is almost forcing the Pirates to strive to increase their product.  It's not like they aren't trying, it's just what they've tried has worked to this point.  I completely agree with the presenters recommendations for the organization.  The Pirates really need to work hard to rid themselves of the revolving door that is attached to the organization.
What I found interesting from the Charlotte Bobcats presentation is all the opportunities they have to grow.  The organization is located in a fast growing state, has a huge college basketball fan base, and has an opportunity to take advantage of the "social networking revolution".  Targeting the college fan base would be a great way to bring in fans that may not have been previously affiliated with a professional team.  Using social networking to reach the college fan base would be the most effective way in my opinion, as the majority of social network members are of college age.   

No TrackBacks

TrackBack URL: http://blog.lib.umn.edu/cgi-bin/mt-tb.cgi/101531

Leave a comment