Sub-theme: Holiday Shopping
I gathered a group of 6 people at church on Sunday. I was thankfully able to borrow some enough time from my friends for my brainstorming assignment. It was nice that we did it after lunch so we had a good start.
I had three Japanese graduate students, one Japanese PH.D student and my two American friends.
We first played games. We played "Zip Zap Zop" first and after doing this game for about 5 minutes, we played a different game called "Jankenpon" which I made up. Actually, this new game is based on a Japanese famous game but I changed little bit in my own way. It turned out to be really fun that we kept playing this game for 15 minutes. So I said "that's enough" otherwise they would get tired before the brainstorming part begins. I think we spent enough time for refreshing our brains.
I explained to the participants about two problems that I found the last week through the interviews. I then converted each problem to "How might we" statements.
Problem 1 - Customers need an effective way to get customer services at anytime because workers are too busy during the holiday shopping season and customers never can get hold of them.
How might we enjoy shopping without being frustrated?
Problem 2 - Online shoppers need a good way to find suitable clothes without fail because they can't try them on before the purchase.
How might we find fitted clothes online without trying then on?
Brainstorming session begins...
We proceeded to a main part of this project starting from asking "How might we" statement. And I told participants to write their ideas down each on pieces of paper and I gave about 20 minutes for each problem.
I really appreciate the fact that they really engaged in the brainstorming session in order to come up with as many ideas as possible.
We continued to the second problem starting from How might we statement . But before then, we had a little conversation and had a pumpkin cake so we regained our energy for the second round.
We were able to produce many of ideas. I spread out their ideas on the table and told the participants to look at each other's ideas and told them to sort into categories.
I took their ideas to home and pick ones that are most interesting and seemed effective for each solution, and I came up with 10 best ideas.