For the pitch assignment, I first compared ideas from the last week and evaluated by using Pugh chart. Top 5 ideas : 1. Snowman Toilet Cover 2. Maple Heated Gloves 3. Operable Sledding Board 4. Carfee Machine 5. Kids' Friendly Shopping Cart
Evaluation Criteria: Novelty, Feasibility, Marketability, Cost, and Uniqueness
Snowman Toilet Cover with Paper Holder: This idea was actually good compared to other ideas, and it is more feasible and inexpensive, and people seem to like it.
Maple Heated Gloves: This idea was not novel at all. I found so many products on market, and the retail price went up really high after the estimation if I wanted to use battery. So this idea is too standard.
Operable Sledding Board: This idea is also too standard to call creativity after evaluating and comparing with other sledding boards. I also wanted to make it bigger because I want riders to enjoy at the same time but because of the size, it may not lack portability.
Carfee Machine: I thought this idea for was attractive to people, but actually it turns out to be less marketable. The cost is kind of standard compared to other coffee machines, but it may lack feasibility.
Kid's Friendly Shopping Cart: This product has a little bit different concept in a way that it is used as a rental cart. I think it is marketable if the rental price is around $0.50-1.00 as suggested from one of comments on my blog. It should be profitable even the rental price itself seem low, which is good for customers.
For these results, I chose Kid's Friendly Shopping Cart for my best idea.
New Product Name: "Kizzy Cart"
Finally, I have to come up with a new product name. It was kind of hard because there were many features associated with the product idea. I wanted it to associate with kids and playful aspects in some sense.
A whiteboard is attached on one side or both side of a shopping cart so that children can draw on it and don't get bored by adults shopping. It is also to avoid children from getting out of parents' sight. Children always stay by the shopping cart!!