I recently studied abroad in Italy and
noticed a lack of mass media throughout Europe. There are no
billboards when you drive along the highways. Ads are simple and straight to the point, as well as tv commercials. They are more honest with you. This is also true with the news... The only marketing you see is usually in the store windows, along with train stations, etc.
Mass media is EVERYWHERE in the United States. Publications we have in the U.S. can also be found in Europe, along with their own publications. Advertisements in Europe are also more provocative. They are a little more revealing and open, simply due to culture. If they want you to notice something... they will achieve that.