Information architecture is an important thing for me to think about while I redesign yournew.com. Due to the complexity of the page, I'm going to need to create a complex heirarchy. There are simply too many services offered by yournew.com to use a simple spoke and hub architecture. Im going to take a lesson from the modernist movement and reorginize the information in a sleek and focused manner. The site has a lot of "ornate information," and does a poor job of concisely listing the benefits of the services.
One of the biggest problems I face in my redesign is making sure the web reader doesn't feel lost in the sea of services. I'll have to redefine the regions of the site and make sure they are clear and visable to the reader. THe paths to take the reader to each region will also need to be clear. I'll try to make use of white space and impliment graphics if needed. This can make important information stand out, and will direct the readers eyes to where I want them.
Specifically, on the homepage, Im going to need an introduction that grabs attention, creates brand recognition, and informs the reader as to why yournew.com is the site for them. I also need to place services "starting above the fold" and try to give the reader a reason to scroll down. I"ll also have "quick links" that will mimic the list of services.
Once off the homepage, the next pages will need to convey the impression that the reader has gotten to where they want to be. Tailoring headings will allow me to do this. I'll also need to throw starting outlining benefits of the service in order to start hooking the costomer. Since yournew.com offers webpage design templates, I'll need to convey their importance. Relating to the customer that yournew.com offeres easy to use dyi designs will give the customer direction. Giving them more information and links to sample templates can act as a node as long as Im writing the content to convey the idea that any regular joe can have a fantastic and optimized website if they use yournew.com.