The ad that I found is a feature advertisement for visiting North Carolina. The image for this is a large old tree with many branches. Laying among the branches is a young child. The text reads " There was a time when all playground equipment came pre-assembled." Being that the ad is for North Carolina, the text plays off the age of the state. It goes to say that once there were simpler days and that they are still around in North Carolina. Another part that helps this is the type face. It is a classic font resembling Baskerville. With the classic type face, the message is re-enforced by the feeling of an old style letter.
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