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American Girl Store Opens at the Mall of America

The opening of the American Girl store drew hundreds to the Mall of America early Saturday morning, according to the Star Tribune.

Some started lining up around 5:30 a.m. to be the first in the store, the Star Tribune said.

The Pioneer Press called the opening of the store “one of the most anticipated of the year in the Twin Cities.?

The first American Girl store opened in Chicago in 1998, when the company became a division of toy giant Mattel Inc.

The Minneapolis location is the seventh American Girl store in the nation, the Star Tribune reported.

The store is made to be an experience, where the average customer spends two hours browsing dozens of displays, eating lunch at the café, and purchasing dolls, books or matching outfits for girls and their dolls.

The company was started by Pleasant Rowland to encourage girls to read while sparking pride in America’s history, the Star Tribune said.