Reliance India call, a calling card company, had this promotion of free 15 minute calls to India. The catch is that once you use up this free 15 minutes, you cannot call to india for free from the same phone. Now a general rule is that for every such "abuse prevention trick" there is an exception. Since it is a 1-800 number, you can dial it for free from a public phone booth. Guess what? Every public phone booth was "attacked" by the "grad students". People took the pains to go around all buildings in my university in search of public phones!! One guy was ready to take "one day bus pass with unlimited rides" and go around Minneapolis and St. Paul City (Called the Twin Cities area) and its suburbs in search for public phones. Such was his dedication. And if you are in the assumption that they are calling their parents, man you are wrong. Ofcourse, its to call ones girl friend back in India. One guy also had a ratio. For every call to his parents, he will make 5 calls to his girl friend!! Courtesy Reliance India call.
Now a look at the "imaginary" marketing reports of Reliance India Call.
"This promotion had the greatest effect in the Twin Cities area. Lots of people are tying out this card from all over the city limits and suburbs. Experiencing the quality of this service and comparing the price and quality with other calling cards, there will be a large numbers of takers. "
Little did they think about the bunch of grad students at UofM, who are ready to apply their research skills to anything other than their major area ;) .Posted by koda0009 at September 1, 2004 5:46 PM