Recently in sociological images Category

Sociological Images

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This short video was created based off a speech given at the RSA (Royal Society for the encouragement of Arts) by Ken Robinson, world-renown education expert and recipient of the RSA Benjamin Franklin Award. It gives a good overview of our current education system and why it functions as it does. It argues that the system in place now is privileged to individuals with certain skills, and does not cater to individuals with creative minds. The speaker talks about industrialization and how it has shaped the education system today and also addresses the rise of ADHD medication and how it is affecting youth.

http://www.youtube.com/watch?v=zDZFcDGpL4U

Sociology Image Review

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Sociological Image Submission

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There are three major (probably a whole of a heck more) wrong with this add for me. It sexual exploits women and infers that their proper place is in the kitchen unless they are trophy wives or beauties than it does matter whether or not they can fulfill their womanly obligation. Even, though this ad is designed to sell women bras to women it actually is marketed for men and what women assume men want, a perky large breasted blonde woman. However, the fact that she is wearing a bra is not the only sexual component of this ad. Her lips are somewhat open, her thumbs are hooked into the bra as if about to take it off and her gaze looking at you promises sex. This and other ads like it that reinforce stereotypes in order to make money are one of the major problems with media.
This ad reminds me of "Advertising" by Jean Baudrillard. On page 443, he writes, "Advertising in its entirety constitutes a useless and unnecessary universe. It is pure connotation. It contributes nothing to the production or to the direct practical application of things, yet it plays an integral part in the system of objects, not merely because it related to consumption but also because it itself becomes an object to be consumed.
Baudrillard considered Ads to be 'erotized' not by the content alone, but the buying power they offer. I mean he says on page 445, "[...] a complicated dance which endows purely practical transaction with all the traits of amorous dalliance: advance, rivalry, obscenity flirtation, prostitution even irony." I mean I understand this point that Baudrillard is trying to make but how can the ability to have the power to buy or not buy something result (by itself without ads with erotic content) the ability to be flirt or even prostitute? The answer seems to be that the exchange of money for a product in order to fit into an ideal is in itself a selling of passion, expectations, and leads to a non-sexual form of idealized eroticism.

Have Times Really Changed?

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This vintage ad took the whole "walking all over women" thing to the next level.

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This is a modern ad for Valentino. (The women is depicted as submissive to the men, still).

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This vintage ad claimed the ketchup lid opens so easily, even a weak woman can do it.

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In this modern ad the technology has advanced, but the concept is the same.

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When people tend to talk about advertising's sexist past, featuring happy housewives who love to cook and clean, they tend to marvel at how far we've come as a society. But have we? In the past advertising represented women as unintelligent and dependent, while today sex is a main feature of many ads. In the modern era, women's bodies are constantly objectified to attract male consumers. Women are still sometimes depicted in the housewife role (think commercials with celebrity Kelly Ripa advertising washing machines) and women today are also often portrayed as materialistic among other things.

Ultimately what these images of old, vintage ads and modern ads are trying to translate is that depictions of women in advertising have not changed as drastically as we would like to think. Some would argue it has gotten worse. Others would say there has been a shift towards less overt sexist images of women, but instead more subtle forms.

What is beautiful?

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The definition of what is beautiful varies by culture, era, and nationality. Recently in America, beauty has been defined by extreme thinness. The thinner you become, the more beautiful you look, or at least that's how advertisers portray it. In the 1950's a full figured woman was considered the epitome of beauty, while today that is seen as less beautiful because it is larger than today's standards. Today this causes many widespread social issues such as eating disorders, depression, and low self esteem.

Victoria's Secret has been contributing to the "thin is beautiful" idea. All of their models are tall, stick-thin, and gorgeous. This is portraying the message that this is the only, or the best idea of beauty. Although many adults know that this is not true, young girls do not. This causes many of the issues that were mentioned before. Young girls everywhere deserve to feel that they are beautiful, just the way they are. Ads like this are not doing anything to help that cause.

On the other hand, companies like Dove are putting out ads like the one below. This depicts girls of all shapes, sizes, and heights. Although none of these women look perfect, they all look happy, which makes them beautiful. Each woman is defining beauty in her own way, and that is clearly visible. Children need to know that most people look like these women, and not Victoria's Secret models. These models are helping young girls everywhere to have better ideas that everything is beautiful.
In contrast to each other, these images send totally different ideas to young women everywhere. There are too many ads out there just like the Victoria's Secret image, which depict only the thinnest and lankiest girls. They portray that as the ONLY idea of beauty. Ads like the Dove one, are portraying a much healthier and reasonable image of beauty. No one person can define beauty, nor can we let one society. After all, beauty is in the eye of the beholder.

Danielle Krimmer
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Boy Scouts vs. Girl Scouts

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These pictures show the societal differences between boys and girls today. They are from the Boy Scouts of America and Girl Scouts of America, as the first thing you see when you enter the homepage. It shows that boys go on adventures and spend their time outdoors where girls bake/sell cookies.Screen Shot 2013-04-22 at 8.52.38 PM.pngScreen Shot 2013-04-22 at 8.55.20 PM.png

Daddy'$ Money!!!

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