The definition of what is beautiful varies by culture, era, and nationality. Recently in America, beauty has been defined by extreme thinness. The thinner you become, the more beautiful you look, or at least that's how advertisers portray it. In the 1950's a full figured woman was considered the epitome of beauty, while today that is seen as less beautiful because it is larger than today's standards. Today this causes many widespread social issues such as eating disorders, depression, and low self esteem.
Victoria's Secret has been contributing to the "thin is beautiful" idea. All of their models are tall, stick-thin, and gorgeous. This is portraying the message that this is the only, or the best idea of beauty. Although many adults know that this is not true, young girls do not. This causes many of the issues that were mentioned before. Young girls everywhere deserve to feel that they are beautiful, just the way they are. Ads like this are not doing anything to help that cause.
On the other hand, companies like Dove are putting out ads like the one below. This depicts girls of all shapes, sizes, and heights. Although none of these women look perfect, they all look happy, which makes them beautiful. Each woman is defining beauty in her own way, and that is clearly visible. Children need to know that most people look like these women, and not Victoria's Secret models. These models are helping young girls everywhere to have better ideas that everything is beautiful.
In contrast to each other, these images send totally different ideas to young women everywhere. There are too many ads out there just like the Victoria's Secret image, which depict only the thinnest and lankiest girls. They portray that as the ONLY idea of beauty. Ads like the Dove one, are portraying a much healthier and reasonable image of beauty. No one person can define beauty, nor can we let one society. After all, beauty is in the eye of the beholder.