color for logo research

I found this site that talks about the importance of choosing color in branding and how color is associated with different things or feelings.  It also gave a link to a tool called "cymbolism" which loads one word on a page and then gives you choices of which color you think represents that word.  From that they can make an overall description of what that color is usually associated with...example red= passion, hot, love, bold, etc.

http://www.usabilitypost.com/2008/09/29/a-guide-to-choosing-colors-for-your-brand/

link to "cymbolism".........http://www.cymbolism.com/