Placebo Effect

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In a world where medical advancement, research, and attention are increasingly important and always developing, I found the placebo effect to be a surprising pitfall in experimental design. To summarize, the placebo effect is simply when people see improvement in a condition because of the expectation that there will be improvement. A common example of this is when patients are given "dummy pills" or sugar pills to treat an ailment, and they see results solely from the pill being given to them.
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I find this concept extremely interesting and relevant, because almost everyone goes in for medical treatment at one time or another in their lives. Being aware of the placebo effect and avoiding it are steps everyone should take. While the placebo effect has shown effectiveness in subjective conditions such as types of depression, it is not always effective in severe cases, and even when it is, the effects are not as long lasting as real medication.

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