Study shows growth in second screen users

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A trend study conducted by Neilson found that one in three people are using Twitter to talk about what they are watching on TV. The study also discusses how dependent people between the ages of 18-24 have become with a third of respondents in this age range admitting to Tweeting while they are in the bathroom. Neilson also reports that the number of minutes spent on social media has nearly doubled in one year. This has major implications for marketers, advertisers, and media in general. Media organizations and marketers are going to need to continue to evovle their strategy to 1. compete for attention and 2. take advantage of the opportunity to engauge the audience and create more two-way open communication.

Study: Smoking makes hangover worse

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This is a very short article about a study conducted by Brown University where they found people who smoke while drinking experience a worse hangover than those that do not smoke.

In general, this study seems to be more of exploratory research since they don't know why or how smoking effects the severity of a hangover. It will be interesting to see the results if they decide to look further.

The survey in this article appears to be valid however, the way Star Tribune framed the story can make it seem slightly less valid. For instance: "It seems to me to be quite blatantly obvious that the lack of transparency in public finances in these four countries has been reflected in the figures," Anne Koch said. After fully reading the article, no where does it mention that the survey asked questions regarding the financial sector of the government. In fact, the article blatantly states that respondents were not asked any questions about the financial sector, only the public sector.

Alzheimer's care providers face communication dilemmas: study

The study done in this article uncovered communication breakdowns between nurses and caregivers at Alzheimer care facilities. Mainly how the caregivers did not receive training on how to communicate difficult or bad news to the families who came to visit their loved ones.

As the title of the article suggests, Public Policy Polling conducted a survey in which they asked respondents about a deficit reduction plan that does not exist. The purpose of this poll was to see how many Americans would pretend to be knowledgeable about the plans enough to offer an opinion. In other words, this demonstrates how respondents who are uninformed about the subject matter will provide an opinion and thus leading to response error.

This study by Gallup is a longitudinal trend study. It shows how public opinion has been changing from 1969, when respondents were first asked about their opinion on legalizing marijuana, to now. Gallup surveys Americans every four years. This year according to the survey 50% of Americans are in favor of legalizing marijuana, however, most of those in favor are in favor the legalization of medicinal purposes and now for recreational.

I really enjoyed this article. The American Lung Association is called out for SUGing. They released a survey to the public asking them their opinion about air pollution. The poll may have been useful for the American Lung Association if they had published this survey without leading question.

For example they used this leading question: "As you may know, the EPA is proposing to update air pollution standards by placing stricter limits on the amount of fine particles, also called "soot," that power plants, oil refineries and other industrial facilities can release. Do you favor or oppose the EPA setting stricter limits on fine particles, also called "soot?" They then took the results saying people are in favor of taking action now to place stricter limits. Since most people don't know about the pending revisions there is no way to say with confidence that the answers received are about placing stricter limits on pollution or if it just reflects people's attitudes about air pollution in general.

Study Raises Questions on Coating of Asprin

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The purpose of this research study in the article was originally trying to determine whether or not asprin helps to prevent heart attacks and strokes. Through the process they discovered that the coating used on the pills may reduce the effectiveness of asprin. Regardless of the overall findings it is important to note that part of the research has been funded by Bayer Asprin which would make a person wonder if the final results of the study are biased in favor of asprin's link to preventing heart attacks and strokes because Bayer has a lot to gain and potentially lose depending on the outcome.

My friend posted this article from the Huffington Post on her Facebook wall and is a very touching and sad article. The author dug up research and found that 94% of black women who were killed knew the person who killed them. The article also reports how black women are 2.5 times more likely to be murdered than white women. Although this article doesn't dive to much into the research methods one can assume the author had to perform exploratory, secondary research.

Study says aging drivers won't wreck American roads

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The Insurance Institute for Highway Safety has released a study showing that accident claims from aging drivers have declined. In the 1997-2009 study showed accident fatalities among older drivers has dropped in half. The study doesn't know what factors have led to this sharp decline but it speculates that the older driver is policing themselves more and being more cautious drivers.