This is the website of a red cross poster calling for money and supplies for the Haiti earthquake. It has agrey background with red lines intersecting to form a red grid, with spaces missing to form an X across the composition. This piece shows an interested color combination with the grey and red. First, this is not symbolic of the health, or symbolism of the red cross. The markings are scratched and almost vicious looking, as if they have been worn away. This goes with the overall theme of the Haiti disaster, attributing scratchy marks to the devastation that was caused and the wasting away of homes. The X however is very sublte and lends an almost confusinf aspect to the poster. If scene alone with the subtext below the poster, one would never know this was about Haiti or the red cross. Overall I think it an interesting concept where they tried to imply a dark and sad tone, but the message was lost.
January 2010 Archives
The use of color, as the article described is much more complex than a simple scientific explanation as Sir Isaac Newton attempted to establish. With the newest psychological tests and exploration of the human mind, we are learning that the simplest things in our world, like color, can have a profound explanation on human behavior. Put into the two main categories of cold and warm colors, they have been attributed with changing the emotions of those around these specific colors. They can be interpreted along with symbolism and have been thrown around with the meaning in semiotics. Cultural expectations of history can also change the perception of color. But there is no doubt that color can change even when against a different color. The trends in color help establish the modern culture and what defines our generation.
I have been putting much interest into the field of snowboarding and the demographics associated with this sport. Many of the riders on the snow hills appear to be ages 8-18 and in many cases, their equipment was supplied by a parent or by the rental shops. Considering the fact that snowboard technology is minute and hardly noticable expect to the trained eye, I have been studying the reasons behind the most popular brand's success. For women's boards, this seasons K2 Va Va Voom Rocker has been in high demand. This can be seen at
The first thing noticed here is the clashing colors, many of which we learned as budding art students, never to pair with eachother. In this case, K2 is breaking the rules from which we start our art education. The other main element is the activity and movement that is chaotic, flashy, and edgy. Against the white snow, these colors and movement would focus the eye on this board instead of anything else. There is no significant technology associated with this board except of the genious of its GD team. In general, women want to be noticed. They want the attention of men and women and desire to be both feminine and strong within the snowboarding world. This board is playing on both these desires.
This article stressed the importance of 3D marketing for GD's particularly in book designs, billboards, and packaging. For their book designs, I found the example of the fabric design to be anything but inspirational. Fabric has the classic movement, depth, and texture, but texture has become a very cliche (in my opinion) excuse for these elements. Fabric is used in beginning drawing classes for this same purpose and the fact that it holds little central value for the book other than to enhance the GD's opinion of his own skills shows to me, a lack of creativity and innovation for the GD field. I feel that this movement is heading backwards instead of approaching the subjects and their clients with a fresh mind. However, the acid rain billboard in London was both captivating and interesting in the fact that is played upon the subject of the acid rain's actual presence within our world. This is what I would call "true" 3D art, in the fact that it creates a real presence within our consciousness. The type and materials were simple but the meaning behind it was what made this ad so ingenious.
I really want to learn further about web design, like how to create a professional web site from scratch using flash or photoshop animation. I started to learn in Design Tech class but would like to create a web site for my mom's business and get it running and looking professional. I am hoping to create an intriguing index and entry page for her demographics and clients.