This is a type based poster, with the phrase "Envision Peace," playing off of the eye symbol.
February 2010 Archives
This is based off of the periodic table of elements. Each element is a word describing different qualities, like love, peace, unity, etc. Hidden within the periodic table is the phrase "Forever United Together" using these elements.
This resonates mostly with the current culture, putting a spoof on the blockbuster hit Pirates of the Caribbean. Americans of most ages would recognize this cover and instead of their beloved Jack, they would see the political figure of George Bush and his advocates as destroyers of the American Constitution. The octopus is bringing down the white house and the title "Pirates of the Constitution: head man's mess," plays on this same negative theme towards the Bush team.
The ipod parody in article one was the most intriguing and also the most dramatic. Right off, you know that the connotation, despite the bright advertising and bright colors, is a very negative one. The central figure for one, has the unmistakable air of Jesus's sacrifice that has formed the basis of Christianity as defined by the vatican. The connotations associated with this cross-like position is very powerful and therefore, it lends that massive influence of this icon to the power of this anti-war poster. Not to mention the KKK references and electric cord details that overshadow the ipod ad. The 1950s andy warhold look-alike was also meaningful, altho not as successful as the ipod. The feminist, Betty Fredan movement was present within the initial content of the central figure, a woman, baking in the foreground. The colors and texture also support a Warhol reference, but the parody exists in the cultural connotations of a woman baking and her cultural role within that time frame.
From my understanding, I completely agree with this author especially about western gd. Howver I thought it was very interesting how critical he was of his own culture's art and design. Judging from hi description that portrayed their lack motivation, direction, audience, and product loyalty, he might be right. I found it very interesting that gd is used domestically and in small regions, where type plays no part in the advertising and gd revolves around the emotion that it arouses, not by the product itself. This is exactly opposite to the west where everything is consumer driven and ads are based off of the current needs and trends of the people and is constantly changing.
This ad is featured as an anti-genocide ad for Sudan. For me this was highly authoritative, not only because of the child as the main empathy subject, but also because of the gruesome and devastating texture of the red and black border. The poster in and of itself isn't necessarily stunning in its design work, but the subject body and the raw emotion that the jagged lines and dark, malevolent colors are frightening against the simplicity of the child's face. Yet they work well together because of the killing and emotional tone that the poster implies. This illustrates the charity work that goes "back to the basics" as the article mentioned, using harsh brush strokes and a hand-drawn gesture to create the mood. There is little going on but a few layers (thus meeting a charity's budget) but the poster is striking nonetheless.
Interesting, although unremarkable and common, this reading warns of the dangers of working for the corporate or charity companies around the world. Corporate, as most people know, work off system of rules and hierarchy with strict visions of their company and their corresponding image. I have worked with corporations trying to design ads for their products and it is as restricting and even more frustrating than the article illustrates. More often than not, the marketing part of the company has a completely different vision of the ad than do their art directors and more often than not, the marketing aspect has no experience with the actual design details. Working between those barriers prove to be tough and therefore, limiting. The dangers and benefits of working with charity, however, was a relatively new concept, although easy to comprehend, when considering the economic implications of what charity is-non profit. In this case it is a balance for all graphic designs to weigh the benefits of either side.