From my understanding, I completely agree with this author especially about western gd. Howver I thought it was very interesting how critical he was of his own culture's art and design. Judging from hi description that portrayed their lack motivation, direction, audience, and product loyalty, he might be right. I found it very interesting that gd is used domestically and in small regions, where type plays no part in the advertising and gd revolves around the emotion that it arouses, not by the product itself. This is exactly opposite to the west where everything is consumer driven and ads are based off of the current needs and trends of the people and is constantly changing.