Time to narrow it down to one idea! For this assignment, I started out with my Pugh chart! Here it is! My benchmark is the second one in, I didn't mean to do that, but I had already redone the chart to make it legible and I forgot to put that one first.
My Top 5:
1. Heated Ice Fishing Rod
2. Musical Sled (BENCHMARK)
3. Peppermint-Scented Facial Tissue
4. Chocolate Icicle Stir Stick
5. Collapsible Cookie Cutters
1. Is it novel?
2. Is it feasible?
3. Is it marketable?
4. Does it have good timing?
5. Is there a competitive advantage?
From my Pugh Chart, I selected the Heated Ice Fishing Rod for my final product.
For this part of the assignment, I struggled a lot. I tried to find synonyms for different words but nothing really seemed to fit. I kept ending up with random lists of words and I was getting nowhere. In fact, I kept finding myself back at "Hot Rod" which is a film, a type of car, and a magazine.
Eventually, I decided to do some more research and learned a bit more about fishing in general. I ended up naming my product, "The Hot Hand" and here's why. Considering my target demographic for the product is a male that is an avid fisherman and over the age of 30; I'm assuming that he would know a fair amount about the fishing world. In fishing, the person who has the "hot hand" is a great fisherman, they catch a lot of fish, really know what they're doing, and know a lot about the equipment. I felt that this name really suited this product idea considering it is implying that by using this rod, the consumer can become the "hot hand" or if they are the "hot hand," that this product is worthy of their use. Plus, it literally makes your hand hot.
Just to be clear, the fishing rod does not come apart, I drew some of the parts seperately to show how it works!
*Note: Even though I do not have my visual in this pitch video, I will have one on Tuesday. I also won't be sitting down on Tuesday, I don't have anything that is level to my height where I live. :)