Influenced possibly by piracy or just giving the customer a better product, many artists have started to include more than just music with their releases. A variety of new releases come with extras such as computer enhanced content, DVD videos, artwork, bonus CDs, and even the chance to win a contest. In the mainstream 50 Cent’s album came with an entry into a contest and The Game came with a bonus DVD. The underground has also added additional content to many of the releases. The latest Aesop Rock collector CD came with an illustrated lyric book containing the lyrics for his full discography. The “Felt” release this summer from Slug and Murs will have a comic book as a bonus. Slug’s re-release of “Headshots: Seven” included a bonus “Best of Headshots” CD as well as two previously unreleased records (“Sad Clown 5&6”). For their release this fall the CunninLynguists have a new concept. They will release a DVD video after the album that uses the CD as the audio track to sync with the DVD. Although these bonuses are sometimes gimmicky and unwanted, they are often enticing to fans of the groups. They definitely offer another reason to purchase the albums with content that is not as easy to obtain on the internet.
Posted by lars1396 at June 8, 2005 3:02 PMYeah, offering something not easily pirated is the main motivation. The result though, can be a redefinition from "musician" to multi-media artist (MTV accelerated that process 25 years ago). Elvis had moved onto the Hollywood screen, and the Beatles also made movies, but those were distinct from the recordings. Album art becoame a phenomenon (Dylan, Cat Stevens, and Joni Mitchell all had their own paintings on the cover of albums), and Dylan wrote obscure liner notes that made his albums about more than the music. It became important to own the whole package, and get a bigger sense of the "artist" than "just" their music. But for most of those people, their music stood up just fine on its own. Marketing and packaging at work.
Posted by: Tim G. at June 8, 2005 3:26 PMThose are very good ideas to keep the fans buying the real thing. True hardcore fans will buy the real thing anyway, but maybe the less hardcore will find that the CDs have more to offer than just music that is desirable.
Posted by: Sylvie Thao at June 8, 2005 4:22 PMI agree w/ sylvie. What it ultimately boils down to is the quality of the music; however, the music industry (especially the underground scene) realizes that in order to entice consumers to purchase the cds instead of downloading them, they have to provide an incentive - hence the comic books/dvds/contest entries etc...
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