Check out this article by Evan Brown.
"These days there is a lot of talk about lawyers using social media -- writing blogs, posting to Twitter and maintaining profiles on sites like LinkedIn and Facebook. This popularity might be due to the wider availability of social media tools and the shifting demographic of a profession that has more digitally raised attorneys joining its ranks. The downturned economy may play a role in this as well, with lawyers looking for new ways to find work.
These days there is a lot of talk about lawyers using social media -- writing blogs, posting to Twitter and maintaining profiles on sites like LinkedIn and Facebook. This popularity might be due to the wider availability of social media tools and the shifting demographic of a profession that has more digitally raised attorneys joining its ranks. The downturned economy may play a role in this as well, with lawyers looking for new ways to find work.
Because social media is a time investment, one should determine whether the pursuit is worthwhile. No doubt there are plenty of social media proponents singing the praises of concepts like connection, community and collaboration. We hear talk about transparency and how "content can be your best advertising." One can certainly bring about positive results through a planned and disciplined social media strategy.
This article recommends using social media for business and career development, and presents five non-exhaustive reasons why attorneys should consider using social media for themselves or for their firms. The what and how of blogging, Twitter, Facebook, etc., are beyond the scope of what is covered here. This discussion is about why a lawyer might want to use social media."
Click here for the entire article.
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