Is "To whom it may concern" the kiss of death?
Excellent advice from Career Builder's blog regarding addressing your cover letter.
"Most job seekers know that, whenever possible, it's best to address your cover letter to the person who has the power to hire you -- or at least the person who can bring you in for an interview.
But, all too often, if a name isn't listed on a job posting, the job seeker resorts to an old-fashioned salutation like, "To Whom It May Concern." What they don't know, is that this approach can sometimes be considered the kiss of death.
Impersonal salutations like "Dir Sir/Madam" or "To Whom It May Concern," show an employer two things. The first is that you lack the initiative to locate the appropriate contact; the second is that you show a disregard for any research needed to be done on your part. In short, employers will think you're lazy and your cover letter will end up in the trash.
One of the most common questions we get is how to find the name of a hiring manager, particularly at a large company. Here are four ways to find out the addressee of your cover letter:"
Click here for the four ways and the entire article.
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