Interesting article that Jerilyn sent out this week:
"In Google we trust." That
may very well be the motto of today's young online users, a demographic
group often dubbed the "digital natives" due their apparent tech-savvy.
Having been born into a world where personal computers were not a
revolution, but merely existed alongside air conditioning, microwaves
and other appliances, there has been (a perhaps misguided) perception
that the young are more digitally in-tune with the ways of the Web than
That may not be true, as it turns out. A new study coming
out of Northwestern University, discovered that college students have a
decided lack of Web savvy, especially when it comes to search engines
and the ability to determine the credibility of search results.
Apparently, the students favor search engine rankings above all other
factors. The only thing that matters is that something is the top search
result, not that it's legit."
Blog post about article