I've been researching how multimedia is utilized in industry as an effort to better form the narrative of why media skill sets are so critical going forward. I started at Medtronic and within seconds I stumbled across this article about how they are utilizing the iPad and developing apps for monitoring glucose level in diabetic patients: http://www.medtronic.com/innovation/innovation-stories/apple-ipad.html?cmpid=b_ifl_mdt_11FY13. In addition to the import of app development, I also noticed they were extolling the virtues of it's ability to synthesize information through info. viz. Also notice how many times they discuss the value of these tools in quickly accessing critical literature research and general information. So many levels of literacy here....
Elsewhere, I found this video describing their partnership with Ford on mobile app. development which demonstrates mobile tech., while the presentation incorporates more traditional forms of production (graphics, presentation software): http://www.youtube.com/watch?v=WS6NLmrJ67w
It does not take a technologist, media specialist, or librarian to recognize that this media is everywhere and mobile/media development is the future. I am inspired by the leadership of the LT Media Lab here on campus in promoting mobile app. development, and also very excited about the future having supported, through the Library Media Services/SMART, the innovative ways faculty are integrating student produced media assignments into their classes and their understanding of students needing these skill sets for improved learning experience, civic participation, and future employer demands.
On the horizon: Faculty increasingly experimenting with these technologies to develop/utilize tools that will provide greater disciplinary insight, real-world application, and communication of their research.