An Invitation to participate in a survey

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For one of my group project, we conducted an online survey about attitudes toward the use of smartphone and Samsung galaxy's advertising strategy. We ended up this survey with 42 participants, which was more than what we expected. Since larger sample sizes reduce sampling error, we could generalize the population more correctly.
However, for the question 'Rank the order of importance for the factors you are influenced by when making a cell phone purchase?', we could have put 'Price' as one of the choices along with Design, Advertising, Store/Online salesmen, Smartphone capabilities and Friends/Family. The result shows that most of people are not loyal to a specific brand. After watch a Samsung galaxy ad which mocks Apple fanboys, most of people had more positive attitudes toward Samsung than Apple.

1. Do you own a smartphone?
Yes
No

2. If you answered yes to the previous question, what brand do you own?


3. Do any members of your immediate family own a smartphone?
Yes
No

4. If you answered yes to the previous question, what brand (s) do they own?

5. Rank the order of importance for the factors you are influenced by when making a cell phone purchase?
Design
Advertising
Store/Online salesmen
Smartphone capabilities
Friends/Family

6. Are you planning to purchase a smartphone in the future?
Yes, 1-6 months
Yes, 7-12 months
Yes, 13+ months
No
I don't know

7. When purchasing a cell phone, are you loyal to a specific brand?
Yes
No

8. If you answered yes to the previous question, please specify the brand.

9. Please open the video link in a new tab and watch the ad before answering all other questions. Do not close this window as all data will be lost.
http://www.youtube.com/watch?v=9_wB37yN3dY&feature=youtu.be

10. Without viewing the ad again, what do you remember? (can be visual or vocal)

11. What brands do you believe are identified in the ad?

12. Please rate the ad you just viewed on the following attributes.

1 2 3 4 5 6 7
Bad= 1,Good =7
Unfavorable=1, Favorable =7
Negative=1,Positive=7

13. Please rate your thoughts towards Samsung after viewing the ad.

1 2 3 4 5 6 7
Bad=1, Good=7
Discreditable=1, Credible=7
Negative=1, Positive=7

14. Please rate your thoughts towards the competing brand displayed in the ad.

1 2 3 4 5 6 7
Bad=1, Good=7
Discreditable=1, Credible=7
Negative=1, Positive=7

15. After viewing the ad, has your willingness to purchase a smartphone changed?
Yes
No

16. If you answered yes to the previous question, in what time frame are you planning to purchase a smartphone?
1-6 months
7-12 months
13+ months

17. What is your gender?
Male
Female
Prefer not to answer

18. What is your age?
18-24
25-30
31-35
36-40
41-45
46 +
Prefer not to answer

19. What is your annual income?
Less than $5,000
$5,001 - $10,000
$10,001-$20,000
$20,001-$30,000
$30,001- $40,000
$40,001- $50,000
$50,001 +
Prefer not to answer

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This page contains a single entry by leex5579 published on November 16, 2012 9:26 PM.

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