Ok- priming and creativity, do highly creative people prime things differently?
Identification- with brand, characters, politicians. Media we Id w/, points of view we ID with- implications of known (obtrusive) v. unknown idenity/identification.
ID with things differently when more self-aware? internal v. external locus of control and identification. Self-aware ads more likely to id with (they're in on the joke- Scream movies, etc)?