self-confidence as predictor of media trust, less selective the lower confidence- because media is being sought to reflect ones self so if less concept/trust in self then less likely to look for media that reflects it
-partisanship v. media brand name as indicator of credibility/trust
-luxury of non-confidence- because so much info we can afford to question, also more exposed to conflicting messages (cost analysis or confilct resolution)
-blogs/daily show/thnic/alt- the literary digests of today?
-candidates as 'team' rep- if they screw up, YOU cringe, same with brands (?)
--Identification with media producers-means that your defenses are relaxed? They will filter/analyze like you
-Feel a bond based on similarity, expression,opinions, selectivity, partisanship, quirks, all info computes as thing that would make th other (source) view the world in a way like you might, so view of internal similarity leads to seeing external in same way which leads back to internal lowering of defenses
-find evidence of importance of quirks, oddities, unique feature (unique brand propositions?)
-brand=product as set up for human interaction (takes on human personality/characteristics)
-Is the ease of information (finding/digesting/congruous/partisan) more important than the information itself
-uses and gratifications- what purpose do people have for exposing themselves to messages
-Internet users tend to have less trust in govt...if don't see self represented, won't trust media, will trust (conferred) to those that DO rep (understnad) you and show that you are real
-Survival of species, forwards your 'type' and therefore if you overpower mainstream sources of media (power relationship) than it devalues mainstream media and raises your (representative) media
--or is it to have them filter sot aht you can rest...or because they don't profess neutrality while not seeming to have it (liars)...intent to persuade makes less credible
-with more coverage blogs/blog culture will change
-everyone's a star- if see self as media producer does that mean more or less latitutude when perceiving other producers
-Identification and reward behaviors
-producer effects- when you feel that you can produce media (or interact to the point that you are a main actor in the production) how does that change the way you relate to media?
-priming/creaivity
-3rd parties in power relationships- ex. doctor/patient how does that change if sought out by patient or if the patient already feels that a disease/condition is the one in power- more willing to cede power (not resent) in relationship?
-where is the tipping point (power differential) for brands? when does the customer is in charge end and the brand doing something have power over the indiviudal?